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Riverside Delivers Add-On To E-mail Marketing Company December 07, 2010

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WhatCounts, Inc. Joins Platform Company Mansell Group

December 7, 2010 – The Riverside Company has added Seattle-based WhatCounts, Inc. to platform company Mansell Group. Both Mansell and WhatCounts provide e-mail marketing solutions and related professional services to help customers execute and track high-volume, “opt-in,” e-mail marketing campaigns in compliance with Federal CAN-SPAM laws.

Founded in 2001, WhatCounts has a leading-edge software-as-a-service (SaaS) solution. In addition, it is one of only two companies in the industry to offer a scalable, customer-owned server-based product that sits behind a customer’s firewall for enhanced security.

“This deal was an irresistible opportunity to add a top-notch SaaS solution, a blue-chip customer base, and additional technical acumen to Mansell,” said Riverside Managing Partner Loren Schlachet. “The company brings new products, allows Mansell to enter new markets, and expands Mansell’s service capabilities.”

Mansell Group is a platform company of Riverside Micro-Cap Fund (RMCF) II. The company has created a micro-site to help customers, employees and prospects understand the benefits of the merger.

“Together, WhatCounts and Mansell have more people, better technology and more resources that will ultimately benefit our customers,” said Mansell Founder and President Allen Nance.

Working with Schlachet on the transaction for Riverside were Alan Peyrat, Vice President; John McKernan, Analyst; and David Pecore, Finance Director.

Fifth Street Capital provided financing for the transaction, Jones Day was Riverside’s legal counsel, and RSM McGladrey advised Riverside on financial due diligence. Summit Law Group and Corum Group advised WhatCounts on the transaction.

This is the 240th acquisition for Riverside and the 17th overall for 2010.

The Riverside Company (www.riversidecompany.com or www.riversideeurope.com)
The Riverside Company is a global private equity firm focused on acquiring growing enterprises valued at up to $200 million (€200 million in Europe). The firm partners with strong management teams and enhances its investments through acquisitions and organic growth. Since its founding in 1988, Riverside has invested in 240 transactions with a total enterprise value of more than $5.4 billion/€4.4 billion. The firm’s portfolio in North America, Europe and the Asia Pacific region includes 70 companies with roughly 14,000 employees. Riverside completes acquisitions smoothly thanks to $3.4 billion/€2.7 billion in assets under management, more than 195 professionals in 19 offices, and longstanding relationships with partner lenders.

Media Contact:
Graham Hearns
Director of Marketing and Communications
The Riverside Company
216-535-2221